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This day’s portion

Front end development is marketing

… web performance will suffer if you don’t say no to the marketing department because you’ll suddenly find yourself with eighteen different analytics scripts on your website. No, Absolutely Not

Quick thoughts on this.

  • An organisational structure where marketing departments are handing over edicts for the front-enders to implement is broken. Ghosts of the print world.
  • Possible solution is to make marketing and web dev part of the same department (hullo Digital and Marketing). Discussions over things like tracking scripts would involve front-end considerations from the start, thereby avoiding this kind of problem.
  • Any job where you’re having to say “no” a lot means there’s a problem somewhere. OK I think if a technology/way of working/structure is new, but not long term.
  • Front end is a part of your brand and marketing. The interface is the brand.